Photo source: Peach and Lily
The cult-following world of Korean beauty is now easily accessible with the launch of the new K- Beauty HQ at 2,100 CVS Pharmacy stores nationwide. More than 100 new products from South Korean beauty brands, some of which will be exclusive to CVS, will be available at the CVS Pharmacy K-Beauty HQ, rolling out in April.
CVS partnered with Alicia Yoon, Korean beauty expert and founder of the influential Korean beauty e-retailer Peach & Lily, to curate the makeup and skincare collection, which will include benefit-focused masks, multi-step skincare regimens, whimsical cosmetics and innovative ingredients like egg oil, snail mucin and more.
Don’t worry if you can’t understand the packaging labels or are slightly overwhelmed by the insanely cute world that is K-Beauty - here’s the lowdown on all of the brands and products coming to CVS that you’ll want to snag before the shelves are empty.
The “little sister” of Peach and Lily, Peach Slices features high quality, whimsical Asian beauty products containing innovative, gentle and natural ingredients like honey and yuzu.
Peach Slices Aqua Jelly Lip Mask, $3.99, available here.
Frudia skincare contains waterless, fruit-based products with supercharged formulas that feature only active ingredients for intense, targeted skin health benefits.
Frudia Citrus Brightening Cream, $19.99, available here.
Made with naturally-derived effective ingredients like snail mucin, ElishaCoy products help replenish skin's moisture and support cell regeneration.
ElishaCoy Skin Repairing Snail Essence, $21.99, available here.
Pore-focused JJYoung by Caolion Lab harnesses the popular Caolion brand's renowned laboratories in new formulas that steam and cool for facials on-the-go.
JJYoung Pore Steam Cleanser, $15.99, available here.
The best-selling mask brand Ariul created a juice-cleanse inspired line, free of parabens, mineral oil, artificial coloring and triethanolamine (TEA).
Ariul Kale and Grapefruit Juice Cleanse Mask, $2.99, available here.
The Saem offers natural products with potent ingredients sourced from around the world, including mineral-rich water from Iceland and soothing waratah from Australia.
The Saem Iceland Hydrating Eye Stick, $8.99, available here.
The whimsical Holika Holika collection consists of Sanrio-inspired Gudetama peeling gels, oil to foam cleansers and more.
Holika Holika Pig-Nose Clear Blackhead 3-Step Kit, $9.99, available here.